Level 3 Diploma in Business Administration

This Diploma is designed to provide a broader understanding and application of business administration to equip learners who are keen to take up employment in the business sector.  Those who are already working in the business sector can also greatly benefit from enhanced knowledge and skills in addition to a gaining recognized qualification.

Overall Programme Outcomes

On completion of this programme, learners will be able to:

• Develop a range of skills including personal skills, techniques and attributes essential for effective and successful performance.
• Communicate with other people in a business environment, clearly, convincingly and persuasively.
• Promote a safe, secure, productive and sustainable working environment while working with others within or outside an organization.
• Obtain, record, analyse and report on information.
• Increase effectiveness in marketing and sales.
• Drive success and deliver results by understanding customer behavior and expectations.
• Apply sales techniques and processes to achieve the sales and marketing success.
• Advance to a higher level qualification or vocational programme.

Assessments

There are two sets of 50 Multiple Choice Questions (“MCQ”) for each Module. Each MCQ session will time-out after one an a half hours. You may re-sit the MCQ if it times-out before you complete it or if you do not achieve a pass. The Diploma is accredited by TQUK (a well-established and highly regarded Ofqual registered Awarding Organisation).

Entry Requirement

Applicants may be admitted on evidence to show they are able to fulfill and benefit from the objectives of the programme and achieve the standards required.

Programme Structure

The Level 3 Diploma in Business Administration accrues 60 credits over 6 modules.  Each module carries 10 credits and are in:

• Module 1- Working With Others In A Business Environment
• Module 2 – Communicating In A Business Environment
• Module 3 – Analyse And Report Data
• Module 4 – Fundamentals of Marketing
• Module 5 – Understanding Customers
• Module 6- Sales Techniques and Processes

Module 1 – Working With Others in a Business Environment

On completion of this module, learners will be able to:

• Understand how to support an organisation’s overall mission and purpose
• Understand how to work as a team to achieve goals and objectives
• Understand how to communicate as a team
• Understand the contribution of individuals within a team
• Understand how to deal with problems and disagreements
• Understand the purpose of feedback when working as a team
• Be able to work in a team to achieve goals and objectives
• Be able to deal with problems in a team
• Be able to share feedback on objectives in a team

Module Content includes:

• Business Organisation Structure and Functions
• Organisational Mission, Vision and Corporate Goals
• Organisational Policies and Procedures governing Rules and Regulations, Grievances, Discipline, Ethical Behaviors and Inter department interactions
• Characteristics and types of teams
• Effective team working
• Team dynamics
• Team communication including feedback
• Resolving and dealing with conflicts

Module 2: Communicating In A Business Environment

Upon completion of this module, learners will be able to:

• Understand the purpose of planning communication
• Understand how to communicate in writing
• Understand how to communicate verbally
• Understand the purpose and value of feedback in developing communication skills
• Be able to plan communication
• Be able to communicate in writing
• Be able to communicate verbally
• Be able to identify and agree ways of further developing communication skills

Module Content includes:

• The Communication Cycle
• Communication in organisations
• Effectiveness of different types of communication
• Effective written communication
• Using electronic written communication
• Planning and delivering presentations
• Effective verbal communication
• Non – verbal and body language
• Effective Non- verbal communication
• Feedback on communication
• Planning communication

Module 3 – Analyse And Report Data

Upon completion of this Module, learners will be able to:

• Understand how to organise and evaluate data that has been researched
• Understand how to report data that has been researched
• Be able to analyse and evaluate data
• Be able to report data

Module Content includes:

• Nature and scope of research and information gathering
• Types of research
• Sources of information and research
• Planning and information gathering processes
• Internet information search
• Data Analysis
• Organising, reporting data and information
• Types of reports and presentation styles

Module 4 – Marketing Fundamentals

On completion of this module, learners will be able to:

• Understand the role and function of marketing.
• Understand what influences customer buying behaviour
• Identify both the internal and external marketing environment and how they affect marketing planning
• Identify options for gathering relevant marketing information
• Know the elements of the marketing mix
• Apply and adapt the marketing mix to satisfy customer needs.

Module Content includes:

• Definition, Role and Development of Marketing
• Types of customers and buying behavior
• Marketing Environment scanning including SWOT Analysis and PESTLE Analysis
• Gathering Marketing information and intelligence
• Market Segmentation and Positioning
• Marketing Mix
• Adapting Marketing Mix to meet customers’ needs and expectations

Module 5 – Understanding Customers

On completion of this module, learners will be able to:

• Understand the characteristics of customers and their expectations
• Understand and apply customer service delivery in organizations
• Enhance the customer experience
• Monitor and measure customer experience

Module Content includes:

• Internal customers and external customers
• Customer expectations and satisfaction
• Exceeding customer expectations
• Responsibilities
• Customer service roles
• Behaviours
• Typical customer service problems
• Monitoring and reporting customer service problems

Module 6 – Sales Techniques and Processes

On completion of this unit, learners will be able to:

• Demonstrate an understanding of buyer behaviors in sales situations
• Formulate and implement sales plans

Module Content includes:

• Different roles within buyer decision-making processes
• Sales techniques
• Different methods of contacting customers
• Developing price-based promotions proposal
• Methods of measuring and evaluating the success of price-based promotions
• Preparing for face to face sales activities
• Preparing for telephone sales activities
• Identifying a customer’s status
• Identifying the nature of competitor behaviour that may affect the outcome of the sales activity
• Product and/or service benefits meeting the customer’s wants and needs
• Identifying follow-up actions